Curcumin is a clinically evaluated Bio-protectant composition of three Curcuminoids in a convenient form that is better absorbed in the body. Curcuminoids have traditionally been used in Ayurveda in the management of painful conditions from sore throats to arthritis. Fitness, wellness and a healthy life – offered to you through one of nature?s greatest gifts to mankind ? Curcuminoids. Turmeric may be the most effective nutritional supplement in nature and Curcuminoids, natural compounds derived from turmeric roots, inhibit NF-kB, the ?master switch? for inflammation. Curcuminoids are valued for their antioxidant and anti-inflammatory benefits for holistic health and wellness management. Most degenerative diseases are driven by underlying chronic sub-clinical inflammation. While it was earlier believed that inflammation represents the healing process, research in this area has revealed that when inflammation becomes chronic, it manifests itself as a disease condition. It has been well researched that the use of natural products such as Curcuminoids would be effective and safe to manage inflammation.